Google Business Profile post scheduling

Posting regularly on your profile shows customers your business is up to date. BadePlus prepares your post plan every week: AI writes the text, your own photos are used first for images, and every post goes live at its time.

Post images and a publishing calendar

Last updated:

How is the plan prepared?

Weekly plan

The week's posts are prepared in one go and spread across the days; the number of posts per week depends on your plan.

Text that fits your business

The text is written from your business information, the keywords you track and the calendar; you can edit it before it goes live.

Real photos first

For the image, an unused photo you uploaded to your gallery is chosen first; if there isn't one, AI prepares an illustrative image.

A clear label

A post with an AI image ends with a line stating that the image is illustrative and AI-generated; real photos don't get it.

On time or not at all

A post goes live at its scheduled time. A post more than 24 hours past its time is not published automatically, so an old announcement never goes out late.

Multiple locations

With bulk posting you publish the same announcement to the locations you choose in one go; this feature depends on your plan.

How does it work?

  1. 1

    The plan is prepared

    The week's posts are prepared with text and images.

  2. 2

    You review or let it run

    With automatic publishing on, the post goes out at its time; with it off, it waits for your approval.

  3. 3

    It's sent to Google

    The post is published and its status on Google is tracked in the dashboard; if it can't be published, you can reschedule it to a later date.

How do Google posts work?

Post types and buttons

Google explains on its create posts page that owners can share updates, offers and events on their profiles. BadePlus's weekly plan prepares update posts; if a button is added, it only links to your business's real website or phone number.

Content rules

Google states in its posts content policy that it may remove posts with unverified contact details such as phone numbers or email addresses, and recommends a call button instead. BadePlus likewise prepares the text under a rule of no phone numbers, web addresses or email addresses; the system adds a button for contact.

The text goes to Google as plain text and stays within the 1,500-character limit. It's prepared under a rule of no prices, discounts, campaigns or claims that aren't in your business information; you can edit it before it's published.

Keywords and topics

If you enter keywords in the weekly plan, the text is written around them; if you don't, the keywords tracked for your business in rank tracking are used. The system, not the AI, distributes the keywords: each post gets one or two, the same keyword isn't used in two posts in a row, and overuse of a keyword within a post is measured separately. Topics are chosen from your business information, your website's pages and the calendar.

Real photos first

For the image, a photo you uploaded to your gallery and haven't used before is chosen first; photos taken from your website aren't used in posts. If there's no real photo, AI prepares an image that fits the topic, requested without people, text, logos or brands.

The last line of such a post gets the note “Image is illustrative and AI-generated.” The note stays within the 1,500 characters; if needed, the text is shortened, but the note is never dropped.

On-time publishing and tracking

Autopilot reviews the post plan twice a day and prepares each post about a week before its publishing day, leaving time for approval. Autopilot's plan publishes at most one post a day, with at least 24 hours between two posts.

After publishing, the post's status on Google is tracked for 7 days: after 5 minutes, 1 hour, 6 hours and 24 hours, then once a day. If Google doesn't make the post live in that time, it's marked “Not visible on Google” in the panel.

A post's journey

A post's journey
StageWhat happensYour part
PreparationThe post is prepared with its text and image about a week before its publishing day.You can edit the text or have it rewritten.
ApprovalWith explicit automation permission, the post is scheduled; otherwise it goes to your approval inbox and you're reminded.You approve or decline it.
Late approvalIf you approve a post whose time has passed, it's published right away.Your approval is enough.
PublishingThe post is sent to Google at its scheduled time.Nothing to do.
DelayA post more than 24 hours past its time isn't published automatically.If it's still relevant, you use “Publish now”.
TrackingIts status on Google is tracked for 7 days; if it doesn't go live, it's marked “Not visible on Google”.Nothing to do.
If it can't be publishedThe post is marked “Failed to publish”; text Google rejected isn't sent again unchanged.You move it to a later date with “Reschedule”.

What it does and doesn't do

What BadePlus does

  • Works the keywords you track naturally into the post text.
  • Prepares AI images under a rule of no people, text or logos, and clearly states in the post that the image is illustrative.
  • Reminds you of posts waiting for approval.

What it doesn't do

  • Prepares the post text under a rule of not writing a price, discount or promotion your business didn't provide.
  • Doesn't use photos taken from your website in posts.
  • Never publishes a long-overdue post on its own.

Frequently asked questions

What are posts on a Google Business Profile for?

Posts appear on your profile and show your business is up to date: an announcement, a new product or a seasonal service. Customers who look at your profile get to know you better.

Can I use my own photos?

Yes, they come first. An unused photo you uploaded to your gallery is added to the post; if there isn't one, AI prepares an illustrative image and says so clearly in the post.

What if a post can't be published?

If a post can't be published, it is marked as failed in the dashboard and you can reschedule it to a later date. A post more than 24 hours past its time is not published automatically.

Who writes the posts?

AI writes the text from your business information; you can edit it or have it rewritten before it goes live.

How many posts go out per week?

It depends on your plan; details on the Pricing page.

How are AI images made?

If there's no real photo, AI prepares an image that fits the post's topic. Details on the AI images page.

If you have another question, write to us; we reply within 1 business day. More questions on the FAQ page.

Related pages

Guides from the Academy

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