Google Maps rank tracking, with heat maps

In the same search you can rank differently just one street away. BadePlus sets up a grid around your business and measures where you rank at each point for the keyword you choose.

A rank heat map on a map with a location pin

Last updated:

What does it measure, and how?

7×7, 9×9 or 13×13 grid

A grid of 49, 81 or 169 points is set up around your business and you choose the radius. Grid options depend on your plan.

Heat map

Your ranking at each point shows on the map in color: where you lead and where you trail, at a glance.

Real change

Change is not based on a single scan; the average of the last two scans is compared with the two before, so a one-off fluctuation won't mislead you.

Drop alert

You get a notification and an email when your ranking drops noticeably or you disappear from the top 20 results.

Scans during opening hours

Scheduled scans run while your business is open; a measurement taken at night or while you're closed can show your ranking differently than it is.

Separate tracking per keyword

Each keyword is tracked separately; the number of keywords and scan frequency depend on your plan.

How does it work?

  1. 1

    Choose a keyword

    Enter the words your customers search for, such as dental clinic, car wash or breakfast place.

  2. 2

    The grid is scanned

    The same search is run from every point around your business and your ranking is recorded.

  3. 3

    You see it on the map

    The result shows on the heat map and in the trend over time; you're told if your ranking drops.

How does rank tracking measure?

Why not check from a single point?

Google states on its local ranking help page that local results also take the distance from the person searching into account. The same search gives different results right next to your business and a few kilometers away. That's why BadePlus measures your rank not from one location but from every point of a grid set up around your business.

Grid, radius and scan credits

The grid has 7×7, 9×9 or 13×13 points with your business in the middle. You choose a radius of 1, 2.5, 5, 10 or 20 kilometers; a larger radius spreads the points further apart, but the number of points and the credits used stay the same. One scan credit covers a scan of up to 49 points; a larger grid uses the number of points divided by 49, rounded up. If no point can be scanned, no credit is deducted.

Scans during opening hours

Scheduled scans are set for when your business is open: the target is two hours after the day's first opening, kept between 10:00 and 17:00, and each business gets a fixed offset of up to three hours so scans don't pile up at the same moment. If opening hours are unknown or the business is open 24 hours every day, the target is 11:00 with the same offset. On a day you're closed, the scan moves to the next open day; special hours and public holidays are taken into account.

Change and drop alerts

Only counted scans are compared: scans that finished successfully, ran during the business's opening hours and used the same grid and radius as the latest scan. For a business with unknown hours or one open 24 hours every day, scans between 10:00 and 18:00 count.

Once four counted scans have built up, the average of the last two is compared with the average of the two before. A difference of three positions or more is shown as a change; anything less is shown as “No change”. The drop alert uses the same rule and is sent once for an ongoing drop.

Where you appear in the top 3

For each keyword, the average of the last four counted scans shows the share of points where you appear in the top 3 and how far from your business the furthest top-3 point is. Average rank is calculated only from the points where you're in the top 20.

If you're in the top 3 at at least half of the points, you lead across a wide area; if you're in the top 3 only near your business, the area is narrow. If you're not in the top 3 even at your business's own point, distance can't explain it; the place to look is relevance and prominence.

Data source and retention

Rank data comes from Google Maps and is shown in the panel with the Google Maps attribution. Competitors' names aren't stored; the locations of scan points are deleted after 29 days.

Grid, number of points and scan credits

Grid options depend on your plan; the credit rule is the same for all of them.

Grid, number of points and scan credits
GridPointsScan credits
7×7491
9×9812
13×131694

How is change shown?

Only counted scans are used in the comparison; ups and downs in a single scan don't count as change.

How is change shown?
What the scans showShown in the panel
Fewer than four counted scansNo change is shown; it waits until enough scans build up
The average of the last two scans differs from the earlier two by less than three positionsNo change
Average rank improved by at least three positionsHow many positions you gained
Average rank worsened by at least three positionsHow many positions you lost; notification and email
Rank and the number of points where you appear moved in opposite directionsMixed; no alert is sent
Not in the top 20 at any point in the last two scansNot in the top 20; notification and email if you appeared before

What it does and doesn't do

What BadePlus does

  • Measures your ranking for the keywords and within the radius you choose.
  • Uses scan credits based on grid size: 7×7 is one credit, 13×13 is four.
  • Uses the keywords you track naturally in post texts.
  • Shows where the measurement comes from: data from Google Maps.

What it doesn't do

  • Doesn't guarantee to raise your ranking; it measures and shows what changed.
  • Doesn't present the ups and downs of a single scan as change.
  • Never sends fake clicks or visits to your profile; it only measures.

Frequently asked questions

What is map rank tracking?

It measures where your business ranks in Google Maps results for a search you choose, from different locations. Because local results change with the searcher's location, looking from a single point is misleading.

How often is it scanned?

Scheduled scan frequency depends on your plan; details on the Pricing page. Scans run while your business is open.

Can I measure for free first?

Yes. The free rank analysis starts with a 25-point measurement; no sign-up needed.

What does the heat map show?

Each point on the grid is colored by your ranking in the search made from that point. That's how you see which areas you lead in and which you trail in.

Do you raise my ranking?

Rank tracking is a measurement tool. Google decides rankings and no one can guarantee them. For the work that keeps your profile in shape, see the map optimization page.

If you have another question, write to us; we reply within 1 business day. More questions on the FAQ page.

Related pages

Guides from the Academy

Let's look at where your business stands on the map together.

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  • Your rank and the competitors ahead of you

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