How to Fill In Services and Products on Your Google Business Profile

Images are AI-generated.

Customers looking at your profile first want to know whether you do exactly the job they need. The Google Business Profile services section answers that: beyond your category, you describe in your own words the work you do and the products you sell. Yet on many profiles it's left empty or covered with a few generic headings.

This article explains how to fill in the services and products sections, how to write a good service description, the pros and cons of adding prices, and how many services to start with.

The services section

Services are a field you reach when editing your profile. Google covers them under "Menu or services" and recommends the services editor to keep services and their prices accurate. Google's Edit your Business Profile page marks it "limited availability," so it may differ from profile to profile.

The Google Maps services section usually has two kinds of entries:

• Services suggested for your category: Based on your category, Google may offer ready-made service names. Choose only work you actually do.
• Services you add yourself: You can add work not on the list, with your own name and description.

Services complement your category. The category says what your business is; services say what it does. Google's manage your business category page also asks you not to pick a separate category for each product or service, but to describe the business with a few categories; the details of your work go in the services section.

The menu definition in Google's guidelines also helps: for service businesses such as hair salons, spas, or auto repair shops, the service menu should represent services actually offered. List only services you actually provide.

The products section

The products section is where you show what you sell with a name, description, and photo. It isn't offered the same way in every country or business type; Google says it shows in-store products automatically only for retailers in certain countries. If you see a products field on your profile, add products to your Google business listing this way:

1. Group your products. Put similar products under the same heading; customers find what they want more easily.
2. Use a real photo for each product. Photos taken on your own counter look more trustworthy than images from the manufacturer's catalog.
3. Keep descriptions short and informative. Say what the product is, who it suits, and its size or variety, if any.
4. Don't add regulated products. Google doesn't allow content about legally regulated products such as alcoholic drinks, tobacco, medicines, or medical devices. Non-compliant products can lead to the removal of your entire product list, compliant items included.

Service businesses usually don't need it; for an auto service shop or a hair salon, the real showcase is the services section. If you sell products, use the product list alongside your services, not instead of them.

Writing service descriptions

A good Google business service description answers three questions in the customer's mind: What exactly is this service? Who is it for, and when? How does it work?

Compare two descriptions from a combi boiler service:

• Weak: "Boiler service at the best price, call now!"
• Strong: "Annual boiler service includes cleaning the burner and heat exchanger and checking the flue connection and pressure. The service is done in your home. Fault repair is a separate service."

The second doesn't try to sell, but it answers the customer's question. When writing descriptions:

• Be plain and specific. Describe the work, the steps you follow, and what the customer should expect.
• Don't exaggerate. Unverifiable claims like "best" or "cheapest" don't build trust. Google asks business descriptions to focus on the business rather than promotions and prices; the same fits service descriptions.
• Don't add links or phone numbers. The profile already has separate fields for these.
• Use keywords naturally. Work the words customers search for naturally into the service name and description; don't repeat them back to back. We explain how to find the right words in our Google Business Profile keyword guide.
• Don't pad with city and neighborhood names. Copying the same service for each neighborhood, like "boiler service in X, boiler service in Y," makes the list meaningless. Where you go belongs in the service area field, not the services section; details are in our article how service-area businesses appear on Google Maps.

Should you add prices?

The services editor lets you keep services up to date along with their prices. Whether to add prices depends on how your business works:

• If your price is fixed, listing it helps. For standard jobs such as haircuts, car washes, or inspections, a price makes the customer's decision easier.
• If it varies by job, say so clearly. For renovation, moving, or repair work that needs an on-site assessment, a single figure can mislead. Then it's more accurate to explain in the description what the price depends on.
• Keep it current. An old price costs trust at the first conversation and can turn into a negative review. If you list prices, update the profile every time a price changes.

Don't write prices into the service name or the business description in promotional language. Google's description guidelines don't consider price- and discount-focused text appropriate; use posts to announce your offers.

How many services should you add?

Google doesn't give a number; the right number is how many services you actually provide. But how you add them matters as much as how many:

1. Start with your main services. Add the services that make up most of your work first and write their descriptions carefully.
2. Expand gradually. Add extra services in small groups, a few days apart. Google reviews profile changes before publishing; adding dozens of items at once can complicate that review and makes problems harder to trace.
3. Merge repeated items. Rather than listing the same work three times under different names, one service with a good description is enough.
4. Review once a year. Remove services you no longer offer and add new ones.

BadePlus AI-powered map optimization works the same way: it finds what's missing on the profile, drafts what it can write, asks you instead of guessing what it can't know, and spreads changes over time by sending at most one edit to a Google profile in 24 hours.

Frequently asked questions

Why can't I see the services section?

Google marks this field "limited availability," so it may differ from profile to profile. First make sure your category describes your business correctly. You can also describe your services plainly in your business description.

Will adding services improve my ranking?

Google says complete, detailed information helps a profile match relevant searches. But ranking results from many factors and Google makes the decision; nothing definite can be said about the effect of any single field.

Can I use the services and products sections together?

Yes, if both fields are available on your profile and suit your business. Businesses that provide services and also sell products can use both; what matters is listing only what you actually offer in each.

Summary

• The services section says what you do and the category says what you are; add only services you actually provide.
• The products section isn't offered the same way in every country or business type; if you use it, fill it with real photos and short descriptions.
• Service descriptions should be plain, specific, and free of exaggeration; don't multiply services with neighborhood names.
• List a price if it's fixed and keep it current; if it varies by job, explain what it depends on.
• Start with your main services and add the rest gradually.